You cannot buy feel
There’s all this talk about AI eating my breakfast, lunch, and dinner?
It’s going to eat me up. I’m going to be out on the streets. I don’t know what I’m going to do. How am I going to work? What am I going to do for survival? How am I going to take care of my family?
Well, this kind of panic comes and keeps coming and will keep coming in various other formats.
The TV was supposed to kill the radio, and the Internet was supposed to kill the TV. OTT was supposed to kill the movie theatres.
Nothing like that has ever happened. A lot of them are adjusting a little bit here and there and subsisting.
There’s a serial that I saw,The terminal list, and there was one sentence that is appropriate to what I’m speaking about now, and the sentence goes thus:
“YOU CAN’T BUY FEEL!”
You can do whatever you want. Set the processes, put the technology, and get the right people. But can you buy feel, the feeling, the instinct.
When we look at things and know there’s something off or this is it for me, what is this feel? All about?
The feel is the human, human part of it that comes through that is wholly me, honed subconscious that has been sharpened through a sum of all experiences, good and bad that I have had.
You can’t buy feel. You can’t buy my feel, because my aesthetics, my experiences, are different from yours.
At some point, we may have a commonality, but great, but it is like two cars meeting on a particular road, but one may go straight, the other may turn left.
For that small duration, we are there together. Well, we could be friends, we could be enemies, we could be fighting up, but my feel is different from your feel.
So all this worry about the newness that is going to come ahead and eat the old bunkum. It may eat a bit of it, it may nudge a little bit of it, but the old is also going to come back and see how can I coexist with the new to form the new normal.
As the cliche goes, it is the same with all the new fangled things that are thrown at us, what remains of the fad? What remains of fashion? What remains as a style across generations is something that we will need to see. But at the end of the day, you can’t buy feel.
My feel is different from yours. And when we look at something creative, it is my feel, my expression, my emotions that come out in the various formats, be it writing, a speech, a picture, an image, a movie, art.
Whatever it is, it is my feel, and it resonates with those who have the same kind of feeling.
That is how relationships start and form.
Perhaps you and I are yet to get a feel of what this AI is all about. Nobody can buy feel, but we can feel around until we figure out this is exactly what I want.
This is my feel. This is my touch, and this is how things will go, because what comes out of me is also an embodiment, a small piece of me left behind for those with a similar feel to find, and we form a community across centuries, across generations, across cultures.
THROUGH FEEL.
Additional READS on “Shameless Creativity”:
Focus on me
An enemy is a blessing
Plant the Story
When momentum slows
The “I also do that” virus
CRUSH the creative committee
Is it good enough?
You DO NOT need permission for a REFORM
Stumble in the Streak
The 3rd Draft Lie
Get bored on purpose!
An Audience that DOESN’T EXIST!
The Tidy Desk Delusion!
Phantom pain of past crushes
